ABC Legal Facebook Campaign

Campaign overview

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Our goal for this campaign is to drive qualified leads and sales.

Here's the strategy:

  1. Attract targeted cold traffic (decision makers at law firms) to engage with our brand by showing them a video ad.
  2. Get the viewer to click-through to a presell article - a piece that educates them about an industry-related topic and ties in to our product offering.
  3. Retarget viewers who watched over 25% of the video or clicked-through to the pre-sell article with an ad to an on-demand webinar lead capture form.
  4. After registering, the lead is emailed a link to the webinar.
  5. They are educated about process service and ultimately sold on our product.