Amazon cover letter

Matt Akins

“I would highly recommend Matt to anyone seeking a forward-thinking and proactive Marketing Specialist. His passion for achieving measurable results and infectiously positive personality make him a joy to work with!”

Chelsey Homan, Manager at Showroom Logic

Hey Amazon! I'm your next Marketing Specialist.

From content marketing to marketing automation to analytics, I am a bar-raiser that builds effective marketing campaigns that drive results.

And I'm ready to join Amazon.


I'm looking for a workplace obsessed with customer experiencechallenging assumptions, and innovation. I'm a self-starter with a passion for business.

I have been practicing digital marketing for over five years. Through many projects both independent and contracted, I have discovered what works and what doesn't.

I create all content myself - from top-of-funnel content like Facebook ad campaigns to bottom-of-funnel products like WordPress-based learning platforms complete with payment gateways. I have hands-on experience with many marketing channels - including social, SEO, and email.

I'm able to buildmeasure, and optimize entire digital marketing campaigns.

Leadership Principles

Throughout my career, I have naturally demonstrated the Principles in my work. Here are 9 examples that stand out:

1.  Customer Obsession

My experience at Apple as a mobile technician was centered around customer obsession through fixing broken devices and repairing relationships.

2.  Ownership

Went beyond my role at Showroom Logic to train the entire sales team on automating their email outreach to drive more meetings and sales.

3.   Invent and Simplify

At Showroom Logic, I shifted what they hired as a cold calling position into a large-scale marketing automation role to maximize my reach.

4.  Learn and Be Curious

Attended DigiPen, a top game design school in the country. Interned with the Executive Producer of 'The Lord of the Rings' trilogy at Court Five.

5.  Insist on the Highest Standards

Adherence to a high Net Promoter Score at Apple forced me to work at very stringent standard. Every customer interaction needed to be maximized.

6.  Think Big

Sent over 12,000 emails to more than 1,000 automotive dealers across the United States at Showroom Logic.

7.  Bias for Action

Generated over 250 leads for Centered, a recent project, through Facebook text and video ads.

8.  Earn Trust

Earned the trust of the VP of Marketing while developing marketing strategy for NANA Development Corporation, a billion-dollar holdings company.

9.  Deliver Results

At Palette, I boosted an iOS game I developed with my business partner to a top 25 rank on the US App Store.

(I turned the Leadership Principles into flashcards anyone can study. Check them out here!)


Bottom line

  • I am able to build, measure, and iterate inbound marketing campaigns through inception, production, and deployment.
  • I have hands-on experience with copywriting, email marketinggraphic design, web development, and analytics. I make all my own content.
  • I have extensively utilized tools like Google Analytics, MailChimp, HubSpot, and other marketing automaton platforms. I hold myself accountable to results that matter to you.

 I’m excited to become a part of the Amazon family.