ABC Legal

October 2017 – Present

Building brand assets, streamlining recruiting efforts, and strengthening internal communications. Leading the implementation of Workplace (Facebook's work communication platform) which now over half of the company checks weekly.



February 2014 - Present

Delivered results by boosting an app to a Top 25 overall rank in the US iPhone App Store.


Product Advisor

February 2016 - April 2016

Worked with customers to find relevant solutions in the form of products and services.


Mobile Technician

September 2014 - October 2015

Channeled customer obsession by fixing broken devices and repairing relationships.

My year at Apple taught me a lot about customer obsession and experience. I had to communicate technical concepts in a way that nontechnical people could understand.

Apple strongly emphasizes qualitative feedback (Net Promoter Score) and understands that language and communication can be the difference between a promoter and a detractor - even if the outcome of the interaction is the same for the customer.

They taught us concepts like positioning - the idea of structuring what you say in a way that seems positive. ("A replacement phone is $250." vs. "This phone is beyond economical repair. Normally a new phone would be over $500. We offer a discount on that price because we know how frustrating these situations can be. A replacement phone is $250.”)

They also stressed the idea of positive intent - meaning you should never blame the customer or assume they are coming from a malicious place. ("You got this phone wet." vs. "It looks like the phone came in contact with liquid.")

This type of intentional language profoundly impacts the customer experience and journey and now informs my marketing and brand experience efforts.

Court Five


April 2013 - August 2013

Script coverage for the Executive Producer of 'The Lord of the Rings' trilogy.