Microsoft cover letter

Matt Akins
(ay-kins)

“I would highly recommend Matt to anyone seeking a forward-thinking and proactive Marketing Specialist. His passion for achieving measurable results and infectiously positive personality make him a joy to work with!”

Chelsey Homan, Manager at Showroom Logic

Hey Microsoft! I'm your next Digital Marketing Manager.

From content marketing to marketing automation to analytics, I build effective and measurable marketing campaigns that drive results.

And I'm ready to join your team.



I take people through the journey from  stranger  to  promoter  of your brand.

I take people through the journey from stranger to promoter of your brand.

Introduction

I'm looking for a workplace in Seattle obsessed with customer experiencechallenging assumptions, and innovation.

I'm a collaborative self-starter with a passion for business. My mission in life is to empower myself and others to change the world. I thrive off of ambiguity and am most comfortable in a fast-paced work environment.

I have been practicing digital marketing for 6 years. Through hands-on experience building out many campaigns for both my own projects and companies of all shapes and sizes, I have gained a unique business perspective. I understand how marketing content can be leveraged to build a relationship with your customer and further their journey with your brand.

I create all my own content - from top-of-funnel content like Facebook ad campaigns to bottom-of-funnel products like WordPress-based learning platforms with payment gateways. I have worked across many different marketing channels - including social, SEO, and email.

I'm able to buildmeasure, and optimize entire digital marketing campaigns, and I want to bring this knowledge and experience to a team where I can contribute and grow.


Skills

Throughout my career, I have developed many core competencies and skills. Here are 10 examples that stand out:

  • marketing automation
  • content marketing
  • email marketing
  • Facebook ads
  • split-testing / optimization
  • audience segmentation
  • copywriting
  • graphic design
  • WordPress / Squarespace
  • analytics / reporting

(For more details about my experience, check out the Experience page.)


Other experience

Beyond marketing, I also have hands-on experience in other fields. Here are 3 examples that have influenced my marketing career:

1.  Game development

Designed, developed, and distributed engaging, simple iOS games at Palette. Boosted a game to a top 25 rank on the US App Store. Attended DigiPen, a top game design school.

2.  Storytelling

Interned for the execute producer of 'The Lord of the Rings' at Court Five. Gave feedback on screenplays. Learned what makes a good story.

3.  Retail

Worked at Apple as a mobile technician. Adherence to a high Net Promoter Score forced me to work at very stringent standard. Every customer interaction needed to be maximized.

All of these different experiences inform the same idea - bringing people through a journey.


Results

In marketing, I believe driving measurable results stands above all else. I will work with you to define key performance indicators for your marketing campaigns. This means finding out what results are valuable to you.

Based on those metrics, we can measure every interaction with every customer to discover what’s working and what’s not. Then we can easily create live dashboards that your whole team can rally behind. This level of reporting fosters accountability and measurement rather than just marketing theater.

Marketing is not an isolated department. It’s your primary driver of growth. Meeting marketing goals is a team-driven effort. This is what I will facilitate for your team. You will know exactly which marketing efforts are driving results.


 

Bottom line

  • I am able to build, measure, and iterate inbound marketing campaigns through inception, production, and deployment.
     
  • I have hands-on experience with copywriting, email marketinggraphic design, web development, and analytics. I make all my own content.
     
  • I have extensively utilized tools like Google Analytics, MailChimp, HubSpot, and other marketing automaton platforms. I hold myself accountable to results that matter to you.

 I’m excited to become a part of your team.

 


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