This is a live blog post I created for the same ecommerce client. It is designed as a soft sell for their flagship products. We leveraged it in email followup as a way to get leads familiar with our brand. I did all the design, development, and copywriting.
Another comprehensive ad campaign strategy I put together as an example for a client with multiple ads and a retargeting strategy.
This is an example of a campaign I sent out at Showroom Logic as follow-up to a webinar event.
Email 1 – Lead did not attend webinar
Subject: Missed you today Hey Eric, Missed you at today's webinar about what your OEM isn't telling you. I understand that unexpected disruptions occur daily, so I have the recording here for you. Hear from our founder Patrick Bennett on how to: Unlock the secrets of your OEM market area to tell you precisely which competitive models are worth conquesting. Take market share when you conquest competitive vehicles that are performing better than expected in your market area. Craft a digital strategy specifically tailored to your dealership’s needs and the dynamic of your market. You can also access your free ZipDriven Report - a tool referenced in the webinar that surfaces hidden sales and conquest opportunities for your dealership. Check it out and call (425)409-9271 with any questions. Matt Akins | Showroom Logic email@example.com (425)409-9271 Unsubscribe
Email 2 – Lead attended webinar
Subject: Get your ZipDriven report Hi Eric, Matt from Showroom Logic. Thanks for attending our webinar about What Your OEM Isn’t Telling You. I noticed that you hadn’t had a chance to request access to your free ZipDriven report. I want to make sure you don’t miss out on this opportunity to go further with your marketing strategy. You can request your FREE ZipDriven report here. If you like what you see, let’s schedule a discovery call to take a deeper dive with one of our specialists to uncover ways you can reach new customers with this data. You can reach me directly at (425)409-9271. Look forward to hearing back from you soon. Matt Akins | Showroom Logic firstname.lastname@example.org (425)409-9271 Unsubscribe
Email 3 – Follow-up
Subject: Enjoying your report? Hi Eric, Matt from Showroom Logic - following-up from the voice message I just left you regarding the free ZipDriven report you requested access to after attending our webinar. I want to make sure that you’re able to navigate through each of the reports and fully understand how you can leverage the data. Let’s set up a discovery call to unlock the full preview of this report and surface some sales opportunities for The Razzari Auto Centers. Reply to setup a time. Matt Akins | Showroom Logic email@example.com (425)409-9271 Unsubscribe
A blog post featured on Kissmetrics about marketing.
This landing page was used in an effort to sell subscriptions to an online course.
Assorted things I have designed for use in marketing funnels and brand concepts.
An iOS game I designed, developed, and distributed in conjunction with my business partner. It was a great experience to go from conceptualizing to releasing an app.
An overview of the follow up email funnel subscribers from Facebook ads were put into.
Examples of two real Facebook ads I ran for the course building webinar. All copy and design was done by me. Actual ad performance is listed as a comment for each photo. I took initial opt-in rates from $5 per lead down to less than a $1 through extensive split-testing.
A blog post on Medium about the Taylor Swift / Apple Music controversy from last summer. It got a decent amount of attention with over 10 thousand views.